About MHG

MARKETING HOME GROUP:

DRIVING INNOVATION AND EXCELLENCE IN THE RESIDENTIAL AND COMMERCIAL SECTORS

INTRODUCTION

Marketing Home Group (MHG) is a leading trade group overseeing a wide range of brands across the residential and commercial sectors. Since opening its first Ceramic Home location in Riyadh in 2006, MHG has experienced continued growth. Today, MHG has expanded its business scope through several branches and product lines in the fields of building materials, lighting, sanitary ware, water solutions and furniture. Geographically, the company has expanded its reach to Kuwait, Oman, UAE, Qatar, China, Egypt and Spain. Our main focus is to deliver unique solutions to the market while maintaining high standards and an exceptional understanding of our customers' needs.

OUR PHILOSOPHY

Our vision is to improve the public's standard of living. We understand the personal significance and hard-earned investment involved in owning a home or facility, and we are committed to providing innovative and stylish professional products for everyone.

 

 

It is our mission to improve the well-being of communities and support their residential and commercial investments. We achieve this by providing high-quality, modern products and innovative solutions that meet diverse needs. We strive for excellence in every area of our company to ensure customer satisfaction and success.

OUR BUSINESS SECTORS

MHG has achieved successful business diversification through the establishment of branches and product lines in multiple sectors, including building materials, lighting, sanitary ware, water solutions, and furniture.

 

 

By offering a diverse range of products and services, MHG is dedicated to delivering comprehensive solutions to meet the varying needs of our customers. We prioritize quality and innovation, ensuring that our customers receive exceptional value and satisfaction from our offerings.

UNIQUE FRANCHISE MODEL

We seek partners who share our vision and values. Our franchisees, who typically come from the regions in which we operate, actively participate in the overall growth of the business while we manage our operations. This model allows us to leverage local expertise while ensuring consistent quality across all branches.

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PROJECTS, RETAIL AND WHOLESALE, AND E-COMMERCE

MHG provides innovative solutions and building materials for new projects as well as for the repair, maintenance, renovation, renovation and decoration of existing buildings. Our project department, supported by the product portfolio department, assists the project technical team in selecting the right products while ensuring competitive pricing.

 

With over 50 branches including Ceramic Home, Lighting Stores, Hatch Sanitary and Build Station, we provide comprehensive coverage across Saudi Arabia and beyond. Our qualified sales team provides compliant solutions and creates a state-of-the-art shopping experience. Furthermore, our e-commerce sector professionals ensure compliance with international standards and obtain recommended certificates for safety, sustainability and efficiency.

 

Our PPM team works closely with suppliers from developing requirements to successfully launching products. Through daily research and experimentation, we improve existing products and expand our product portfolio to meet changing customer needs.

SOCIAL RESPONSIBILITY

MHG actively engages in initiatives that contribute to the well-being of communities.

 

We support architecture student training, develop plans for mosques and villas, collaborate with educational institutions for workshops, and participate in landmark projects coverage.

 

Additionally, we organize building sciences and architecture workshops to promote knowledge sharing and industry growth.

HOW WE DO IT

At MHG, we follow a code of conduct that helps us achieve our goals while staying true to our vision and values. This Code of Conduct requires compliance with all regulations, laws, policies and ethical values in internal and external operations.

 

We prioritize excellent customer service and strive to provide high-quality products at reasonable prices. Our commitment to legal and ethical principles ensures that we operate with integrity and fairness in all aspects of our business.

 

Additionally, we are committed to providing our shareholders the best possible return on investment while prioritizing equity, justice and the common good of the communities we serve. By adhering to our Code of Conduct, we aim to build a sustainable future for our company and the wider community.

 

MHG is a dynamic group dedicated to improving living standards through innovative solutions, high-quality products and exceptional customer service. Committed to sustainable development and social responsibility, MHG strives to be a leader in the residential and commercial sectors.

MHG Sub-brands

We strive to meet the needs of our partners. In addition to lighting solutions, we also focus on the development of other business channels.

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DEVELOPMENT PATH

2022

Ice Bear was acquired by Marketing House Group.

2022

Hatch selections launched.

2020

Hatch Sanitary launched. Hatch Sanitary seeks to provide luxury sanitary ware solutions and supplies imported from the world’s most famous factories.

2020

Hypnotek, a sub-brand of ILLUS, launches smart home, putting the future life in your hands

2019

Hatch Products launched. Our furniture products are distinguished by their beauty and uniqueness, adding a touch of elegance to both interior and exterior spaces.

2019

We launched FILA, FILA is the world's leading Italian ssbrand of surface care solutions.

2018

Fixer Extreme, the groundbreaking solution that will revolutionize the way hard surfaces are sealed and bonded.

2014

ILLUS was established, with the aim of enhancing people's living experience through the power of light.

2012

our first lighting store was opened in Takhasusi street in city of Riyadh

2006

Ceramic tiles to the local market. It has been growing exponentially since 2006 where it now has more than 18 branches around the kingdom of Saudi Arabia.

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